Performance Marketing Manager

Full Time
  • Full Time
  • Dubai, UAE
  • Negotiable AED / Month
  • Salary: Negotiable

Michael Page

Performance Marketing Manager

Client Details
* Well funded ecommerce retail marketplace

Key Responsibilities :
* Oversee the Performance Marketing Channels and Customer Marketing Channels (Affiliates, Programmatic, Search, Display, Search, email, Push notifications,) for the MENA market.
* Evaluate/advise on ad creative, and propose budget allocations for every digital advertising platform.
* Develop, conduct and evaluate A/B tests for creative marketing ideas.
* Test and optimize landing pages.

* Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive installation and engagement of a mobile app.
* Define a long-term marketing roadmap, set priorities based on expected ROI of each
* Successful execution throughout the year of all web, SEO/SEM, marketing database, email and display advertising campaigns.
* Daily/Weekly performance reporting of all digital marketing campaigns, and assess against goals (ROI and KPIs).

 

Education & Experience :
* Experience as a Performance Marketer in E-commerce industry
* Experience in leading a team of performance marketing specialists.
* Deep understanding of the various performance marketing channels
* Must have executional experience in paid search and paid social.

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